Just like the majestic animal the SUV gets its name from, the recently-revived Ford Bronco – and newly-minted Ford Bronco Sport – were Built Wild™ to roam free and find adventure at every turn. In honor of the resurrection of the Bronco, Ford has created an endowment to help protect the rugged terrain we all love to explore.
The all-new Bronco Wild Fund is expected to raise as much as $5 million each year from the sale of Ford Bronco and Bronco sport vehicles as well as licensed apparel and other merchandise. The Bronco’s Brand Marketing Manager, Mark Grueber, explains that the goal of the initiative is to allow Bronco lovers to “connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation’s treasures.”
The first recipient organization of funds from the Bronco Wild Fund is the National Forest Foundation, which is expected to use Ford’s contributions to plant one million trees before 2022 in continued reforestation efforts. The second Bronco Wild Fund beneficiary is Outward Bound USA, which will use the funding to empower youth while instilling in them a love of the great outdoors.
Ford is constantly pushing the limits of what its powerful F-Series pickup trucks can do on the jobsite and on the trails, but its most recent innovation is one for the history books. The new 2021 Ford F-150 has something no other pickup in its class has: a full hybrid powertrain.
The 2021 Ford F-150 PowerBoost® Hybrid is the first-ever hybrid pickup commercially available in America, but don’t think the truck lacks power because of its more efficient engine. The 3.5-liter PowerBoost® Hybrid powertrain delivers the highest torque ever seen on the F-150, clocking in at a whopping 570 lb-ft of torque.
The F-150’s hybrid variant, which delivers 430 horsepower and can tow up to 12,700 pounds, was subjected to extreme durability and “torture testing” to ensure it was reliable for Ford customers. This extreme battery of assessments included a 3,500-foot climb over just 11.4 miles with a maxed-out 12,700-pound trailer capacity in the punishing heat of the Mojave Desert at a 6-percent grade.
Per the Chief Engineer for the Ford F-150, “Just because it’s a hybrid doesn’t mean we treated PowerBoost with kid gloves. We have one standard for quality and durability.”
The 2021 F-150 with PowerBoost® Hybrid Powertrain will be on sale soon at Tropical Ford in Orlando, so follow us to be the first to test drive the first-ever hybrid pickup.