For many of us who love to text, emojis are a great way to say what we want in a fun, easy way. You know the cliche — a picture is worth a thousand words. While there are nearly 3,000 emojis to choose from, Ford thinks there a very important one missing: a pickup truck emoji.
Since last year, Ford has been talking with the Unicode Consortium about adding a pickup truck to the growing list of available icons. And, in an announcement on World Emoji Day, Ford celebrated its success by saying the pickup truck has been added to the list of potential emojis for early 2020.
“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”
Ford said it worked hard to decide what kind of design the truck emoji should have. The team spent time sorting through message boards and social media feeds to understand what customers wanted. Ultimately, this research resulted in an icon of a blue pickup with a modern design.
Luckily, you don’t have to settle for an emoji. You can drive home in a real pickup truck from Tropical Ford.