Just like the majestic animal the SUV gets its name from, the recently-revived Ford Bronco – and newly-minted Ford Bronco Sport – were Built Wild™ to roam free and find adventure at every turn. In honor of the resurrection of the Bronco, Ford has created an endowment to help protect the rugged terrain we all love to explore.
The all-new Bronco Wild Fund is expected to raise as much as $5 million each year from the sale of Ford Bronco and Bronco sport vehicles as well as licensed apparel and other merchandise. The Bronco’s Brand Marketing Manager, Mark Grueber, explains that the goal of the initiative is to allow Bronco lovers to “connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation’s treasures.”
The first recipient organization of funds from the Bronco Wild Fund is the National Forest Foundation, which is expected to use Ford’s contributions to plant one million trees before 2022 in continued reforestation efforts. The second Bronco Wild Fund beneficiary is Outward Bound USA, which will use the funding to empower youth while instilling in them a love of the great outdoors.
If you’ve ever looked into Ford hybrid models, you may have some idea of this brand’s commitment to protecting the environment. But the Ford green initiatives extend beyond its vehicles. Back in 2018, Ford brought six different beehives to its Dearborn campus in Detroit, and found homes for the bees in the North Pond area of the World Headquarters.
This August, Ford announced that its six colonies of bees produced a harvest of honey. This was the second year that the bees have generated enough honey to be harvested and used. Ford plans to distribute the honey between local nonprofits and their food service provider, Aramark, for use in the campus cafeteria.
Ford initially got involved in bee preservation in 2016, when it brought a habitat of roughly 80,000 bees to its Rouge Complex. The move was a success, so Ford decided to do the same at its WHQ. As of now, there are an estimated 360,000 bees thriving in the six WHQ colonies, and Ford has plans to use some of those to start new colonies at other campuses in the future.
Protecting the bees is a huge eco-friendly move for Ford. Honeybees alone pollinate over 90 commercial crops, according to the United States Food and Drug Administration. Their presence is essential to the global economy.
Want a eco-friendly Ford model? Check out the efficient Escape, which offers a hybrid model. You can find it at Tropical Ford in Orlando, Florida.