Just like the majestic animal the SUV gets its name from, the recently-revived Ford Bronco – and newly-minted Ford Bronco Sport – were Built Wild™ to roam free and find adventure at every turn. In honor of the resurrection of the Bronco, Ford has created an endowment to help protect the rugged terrain we all love to explore.
The all-new Bronco Wild Fund is expected to raise as much as $5 million each year from the sale of Ford Bronco and Bronco sport vehicles as well as licensed apparel and other merchandise. The Bronco’s Brand Marketing Manager, Mark Grueber, explains that the goal of the initiative is to allow Bronco lovers to “connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation’s treasures.”
The first recipient organization of funds from the Bronco Wild Fund is the National Forest Foundation, which is expected to use Ford’s contributions to plant one million trees before 2022 in continued reforestation efforts. The second Bronco Wild Fund beneficiary is Outward Bound USA, which will use the funding to empower youth while instilling in them a love of the great outdoors.
Reserve a 2021 Ford Bronco or Ford Bronco Sport from Tropical Ford today to make your contribution to the Bronco Wild Fund.